![]() 29, 1996, to reach $43.8 million in sales, according to Information Resources Inc., Chicago. The shelf-stable milk category grew 22% for the 52-week period ended Dec. The trend has not really caught on in the United States as it has in other countries, because Americans have a lot of refrigerator space to store larger containers of milk," Hoff noted. "There are some sections of the country where aseptic packaged milk is not even marketed, and most of the sales are coming from the East and West Coasts. "Fleming has found that it is typically merchandised with other shelf-stable milk products, such as powdered, canned evaporated and sweetened condensed milk," he said. "Aseptic packaged milk is still a small segment of the shelf-stable milk category in the United States, accounting for less than 2% of sales," said Craig Hoff, director of category management in grocery, frozens and dairy at Fleming Cos., Oklahoma City. Overall, margins on these items are higher than on juices," Kinzey added. "At Harris Teeter, we merchandise these items either in the shelf-stable juice area or in the milk modifier section. "Although sales of these items have been consistent, they have had virtually no impact on fresh milk sales," she said. Ruth Kinzey, corporate communications manager for Charlotte, N.C.-based Harris Teeter, said that at her chain the shelf-stable milk appears to be bought primarily by older, single adults. It becomes a secondary product," said Suren Avedisian, director of operations at Omni Foods, Newton, Mass. "Parmalat is viewed by a lot of people as a camper's type product or something that can be used in case of a power failure or other emergency. Sales have also been increasing for soy and rice milks, which are used by lactose-intolerant consumers. Products from Parmalat and Hershey are becoming popular with shoppers and are often kept for emergency situations, like hurricanes and other natural disasters, or for a nonrefrigerated lunch-box treat, retailers report. A septic packaged milk, first introduced in the United States in 1994, has found a place in the American pantry.
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